CPRS Manitoba November luncheon
good public relations, is it really enough? - Larry McIntosh, President & CEO of Peak of the Market
Date: Wednesday, November 25, 2009
Time: 11:45 AM - 1:30 PM
Location: Fort Garry Hotel, Winnipeg (222 Broadway)
Price: $25 Members, $35 Non-Members, $20 Students
Peak of the Market was founded in 1942, however, brand recognition was all but non-existent until the late 1990’s. Larry will talk about the public relations, charity and community involvement strategy that took the vegetable company from just another brand to “top of mind awareness” not only in Manitoba but in several provinces. The little Manitoba veggie company now ships produce across North America and sends weekly recipe e-mails to over 48,000 people in 134 countries.
Larry McIntosh joined Peak of the Market in 1994 and under his leadership the company has had its 15 best sales years in its 67-year history. Peak of the Market was named one of "Canada's 50 Best Managed Companies" for 1999 and re-qualified for 2000 and 2001. The company has also received numerous awards including the "2008 Agri-Food Award of Excellence" and in 2005 "The Red Book Business Character Award" for its high ethical trading practices, business competence and financial stability. In 2007, it received "The People Forward Award" for its rewards, recognition and retention strategy for its staff and "The Excellence in Leadership Award" for human resource programs that have resulted in measurable benefits for its employees. Also in 2007, "HSBC Bank Canada Business Award" which recognizes businesses that encourage employee volunteerism and the "Canada Brand Award" for initiatives that honour the value of Canada's brand image for respecting high standards of quality, wholesomeness and environmental protection.
To Attend, <CLICK HERE>
